I do not buy batteries very often, mostly because I take care of them. I used Sears DieHards for a long time. I tried BatteriesPlus (Duracell) though I was not impressed, I think it was old stock.
My garden tractor is 20 years old. In 2008 I bought a Sears battery. It worked fine until this year when starting was a finger cross. So I decided to get a new battery. Prices everywhere was about the same, just under fifty bucks. I have a Interstate batter distributor close to me. Actually, it was the closest place to even get a battery. Three choices, fresh stock, old stock and 'refurbished'. I got a fresh stock.
That garden tractor has NEVER cranked that fast.
If I get ten years out of it, I'll be happy. The Sears Garden Tractor mower now has about 1,040 hours.