The Magnuson-Mognuson Act (or something like that) prohibits OEM manufacturers from mitigating warranty claims arising from the use of aftermarket filters (of any brand), no exceptions.
Having said that I use afrermarket filters for oil filters. Having also said that, I only use Kubota OEM filters on the hydraulic side of both my tractors fr a couple reasons. One, the engineered in flow rate and two, the filter case must withstand the pressure the scavange pump applies to the fluid as t gets filtered. If you look at a Kubota hydraulic oil filter, you'll notice that the case is a heavier gauge and the bulkhead where it attaches is also heavier.
Air intake filters and post filter (the inner smaller filter in the filter housing are also Kubota for the same reason. Far as lube oil filters go, whatever is on sale works. I tend to buy them in quantity anyway. Wix, NAPA, Fram, autolite, whatever. Same goes with my cars and trucks or any engine that has an oil filter and on air filters in my vehicles, again, what is the least expensive, because the 'Act' applies.
Your mileage may vary as does the thickness of your wallet.