A slight puff or two of smoke is normal for ANY diesel engine. Most people when they report smoking is a CONTINUOUS cloud of smoke for some time, and that is a issue on any modern diesel.
My L3200 has given out a small puff for a split second on startup since new, and I doubt there is any issues with the injectors or anything else. The first couple of revolutions you are not going to get complete combustion on any diesel engine.
My BX25 did it, ALL of our fleet of boats and trucks (From 3/4 tons to class 8 rigs) do it, ALL of them. All of our other small diesel powered equipment does it as well. Hard to see sometimes depending upon the light and operator position, but it is there. Very normal, and not indicative of any issues. This is coming from a CAT and Volvo Certified diesel person!
In my opinion, those who report no puff on a cold start up are not looking hard enough, they are do it to some extent, try watching off the drivers seat. Nature of the beast so to speak.
Again I am talking a puff, not a continuous light or heavy smoking.
David