THIS.
Dont pretend like the dealer is some poor soul and you're stealing from his kids asking for a discount. Its quite clear there are wide differences on discounts and they are either within their power or preference to compete with those lower prices or lose those sales and base their pricing on whatever they choose. Maybe they have enough people paying full MSRP that there's no reason to bother discounting.
If you have a price and everyone you talks to scoffs, you are clearly too low. In my case I had a written quote from a dealer 40 miles away for almost $3k less than the dealer in my town and they were incredulous and rude that I even suggested them trying to come close or match it. Result was I bought from someone else and they've lost far more than $3k by me telling 50 people to avoid them due to my experience. Some of these dealers dont seem to have a single clue how the "unhappy people tell 25 of their friends" aspect of things cost them a lot more than making someone a bit happier.
IMHO a dealer that will clearly offer you sub-par service on a brand where they are an official, licensed dealer isnt a dealer you want working for you in the first place.
