When measuring voltage, one should specify from where to where -- ie: what each meter wire is connected to during the measurement.
If you measured the voltage as 0 volts between each glow plug, that's a good thing; it means there is little resistance along the series of wires. If you read 0 volts between each glow plug and the negative (-) terminal of the battery, that's a bad thing; it means no power is reaching the plugs.
Look at the wiring diagram from any of the above-linked manuals. I'll reference the Kubota WSM "
B7100HST_WSM_complete.pdf ", because page 320 (of 355) gives a clear picture of what happens inside the ignition switch -- the electrics are pretty much the same across the entire series.
Power goes from battery + to the starter motor. From there, the red wire carries it to the key switch terminal 30. When the key is turned left to glow to start, power is sent to terminal 19 and from there to the glow plug indicator via the black wire with white stripe, through the glow plug indicator and back to key switch terminal 17 via a black wire with red stripe. A second black wire with red stripe carries power to the top of each glow plug. Finally, the circuit is completed by grounding the plugs through the engine block which is connected to battery - terminal.
The glow plug indicator is critical to the circuit. As noted by Kenonf, if it is not in the circuit, the glow plugs do not receive any power during pre-heat. If it is by-passed (eg terminal 17 connected directly to terminal 19) the glow plugs will receive too much power and burn out.
When the engine is cranked over, the huge draw of the starter motor brings down the battery voltage, so the key switch sends battery power direct to the glow plugs, bypassing the indicator.
So, three tests:
1. Voltage between top of any glow plug and battery - terminal should be around 8-10 volts in the glow position and the glow indicator should start to glow dull red in 10 or 15 seconds (depending on temperature). 0 volts means no power reaching the plugs. 12 volts means the indicator was bypassed. 6 volts suggests one or more plugs are drawing current, but one or more connections are corroded and need cleaning.
2. Repeat above while turning the key all the way right to activate the starter motor. Again, voltage should be up around the 8 - 10 volts range. Maybe a touch higher than the previous test depending on battery and starter motor condition, etc. The glow indicator should stop glowing while cranking -- this is normal, it no longer receives power in the crank position.
3. Disconnect all glow plugs from power (there may be a stiff metal bus bar delivering power to the top of all 3). Set your meter to the lowest Resistance (ohms). If your meter is auto-ranging, manually force it to the lowest ohms range available. Touch the two meter leads together and note the value displayed (eg: "3 ohms". Deduct that value from subsequent measurements. Measure the resistance of each plug from the top of the plug to the battery negative (-) terminal. You should see a (corrected) value of around 1 ohm. Higher means it is burnt out, lower means it is shorted.
Pro tip: when posting questions and results, please be as detailed as possible. Assume we can't see exactly what you did and saw because, well, we can't.