9-10 volts is all that can be expected at the bus bar due to voltage drops across components between the battery and the bus bar.I thought I read that glow plugs usually have a voltage rating that is lower than battery voltage. So I was surprised when Whitetiger said the voltage on the glow plugs should be battery voltage, or close to it.
Point to check the glow plugs and verify the rated operating voltage is a good one. Heat generated is proportional to the square of the applied voltage. 10 volts on a 12 volt glow plug would produce roughly 44 percent less heat. (this is because heat produced is a function of the square of the voltage applied)(for a 1 ohm glow plug, that would be 100 vs 144 watts)
As far as voltage drop in the wiring supplying the glow plugs being 2 to 3 volts, in my opinion if that were the case the electrical engineer who sized the wiring should be doing other work. Unless of course, the drop is by design, but that is often accomplished by inserting a resistor in series with the glow plugs.
These two things leave me scratching my head...
Trust me. I have inspected the electrical system.
SDT, EE, retired