I was just about to 'pull the trigger' on a new Kubota twin rotor rotary hay rake which is a rebranded (Kneverland) think that is correct, but I haven't yet. Much as I prefer staying with Kubota because I'm brand loyal, I'll most likely buy a new Kuhn Swadro or a JD twin rotor, both have local dealer presence for me. My preference would be New Holland (which is in reality Fiat owned) but NH has been in the hay tool market since Christ was born....lol Problem is, NH don't make a rotary and I prefer a rotary over a side delivery machine (personal prefernce there).
I have a New Holland 450 Roll Belt net-twine round baler that is 5 years old and my dealer has been wooing me to buy a Kubota round baler (again, a rebranded something else) but I know my New Holland hay tools and again have a local dealer presence so I cannot see any point in trading in a baler that still has 3/4's of it's useful life left just to have an orange painted machine and a payment book and really no track record when it comes to down the road issues.
Not sure about the rest of the country but around here, farmers in general are tapped out. Last year was a bad year for everyone around here (not me, I did well on forage but then I don't row crop). The row crop farmers and the produce farmers around here are hurting and most upgraded to new equipment the year before last and are sitting tight on what they own (and owe on), so I don't see that large ag market going anywhere equipment wise for at least a couple years, maybe longer). Then you have the big established players, John Deere and Case New Holland and they are totally geared for the big row crop and produce farmers, from built in GPS guidance to self steering tractors. I just don''t see Kubota making inroads into that market and that is the market they are taking a shot (financially at).
Guess we will see how it plays out but in my view, Kubota needs to rethink it's strategy and it's real customer base which is the smaller compact tractors and the medium power utility market. The big boy market is pretty well saturated now with well established players. Hard egg to crack and I'm not at all sure Kubota has what it takes to crack it.
Time will tell.
I surely don't want to buy and own any tractor made up of a mish mash of parts. I want everything coming from one parent builder.