I had a similar experience with a website my wife found in Mass.
I looked at the address at the bottom of "Fisher Equipment" website. 12501 Reynolds Dr, Fishers, IN 46038
Went on Google Earth to that address. Sign (and building) says Reynolds Farm Equipment, primarily a JD & Cub Cadet dealer. No mention of "Fisher Equipment".
Googled Reynolds Farm Equipment, they have 5 locations. Went to their website, looks nothing like "Fisher Equipment". Prices no where near those on the "Fisher Equipment" website either. Looks like "Fisher Equipment" highjacked the location and reputation of legitimate business.
Another tell is in the "About Us" and "How to Buy" section of Fisher Equipment:
"digital-first purchasing experience tailored to modern customer needs.
"To reserve the item of your choice, a full payment is required."
You could go there and ask them if they know about this scam.
Maybe get a thank you discount for the heads up.