Historically diesel passenger.cars were noisy, hard starting, smoke belching turtles. Thats what Americans remember.Even trucks are run on gasoline in the US. I always assumed (wrongly?) that, depending on the crude oil, you get a certain amount of Diesel and gasoline out of it and that's why Diesel vehicles are rare because there is only so much Diesel available.
Originally Diesel engines were heavy and not very powerful, but this has changed. A modern Diesel engine is on par, if not better compared to a gasoline engine, and that with significantly reduced fuel consumption.
Dan