fuel pump runs off of the ECU. So, you have to figure out why the ECU is not grounding the pump.
ECU provides both power and ground to the fuel pump according to that diagram. He's got ground, but he's not getting 12v.
Well, wait a minute. Scott, you say you check at the connector and it's 0v. IS that checking with the meter grounded somewhere else? Or are you putting the meter probes on both of the contacts of the connector?
Try it both ways and report back. Here's where I'm going with this - the ECU might be providing ground, but no 12v, OR the other way around. OR maybe it's not doing either one. That's three possibilities.
If you measure voltage across the connector contacts, it will read the same 0v each of the three possible ways. BUT if you put your black probe on a good chassis ground, and you sill measure 0v, then the ECU not providing 12v.
If you put your red probe on a 12v source, and your black lead on the ground contact, and still measure 0v, then it's not providing a ground path.
Try that, please, and report back.
But those tests aside, let's look at a high level for a moment.
Something is making the ECU not happy. Either it's broken, or it's not seeing the inputs it wants to see.
The good news is, ECUs are not female. If it's not broken internally (rare but possible), then once it gets all of the inputs it wants to see, it
will fire. Try that woman and it's still a roll of the dice.
So take a look at the inputs, and figure out what they need to be in order to provide BOTH power and ground to the fuel pump. Probe the correct wire for each necessary input, and see if it's giving the right signal. The one that isn't, is your problem.
If ALL are giving the right signal, and you still don't get the correct output, then your ECU is fried.
That's the process, anyway, at a high level.
A notebook is your friend. There's no way you can troubleshoot this kind of thing by keeping everything in your noggin. Electronic or pen and paper, whatever works for you, but write down the results of EVERY test you do,
and how you did the test.