Re: How Much To Charge?
You cannot compete with the poor souls that are simply giving it away. There will always be someone that will undercut you just to churn money---they're not making anything and probably not even breaking even.
Sit down and do the hard work to calculate exactly what it costs you to run your machine for one full day of 8- or 10-hours. Then divide that by the number of hours to obtain hourly rate. Remember to add in your time, expendables ($2 tube of grease adds up, every day), truck-trailer time and operating expense, a proportionate share of that one day toward your next 50/100/200-hour engine oil, hyd oil, filters. Remember too Workman's Comp, vehicle insurance, tractor insurance, liability insurance (when you mow over that gas meter or fall into a forgotten septic tank), local licensure fees.
My bet is you'll find you can't make a dime at $40 per hour.
You may not charge what your bookkeeping tells you is actually needed but you'll at least KNOW what your losing and let that help dictate what size jobs you accept.
Charge flat hourly rate loaded one way from shop. This eliminates confusion explaining to customer all the different line-items on your invoice.
Try this: 50% cash up front for first job for one customer, same customer second job in 12-months accept check after job, same customer third job in 12-months invoice 2% discount net 10. The ones that won't pay won't call.
Along same lines: Upsell your quality. Look neat. Business cards. Answer phone professionally (double check voicemail msg for content). Clean shirt with name on it. Wear personal protective gear (dust mask, earphones, safety glasses). Wash truck and tractor daily or least hose dust off. "Look" business-like and get business. Sell how you'll do a better job than your competition and look like you will. Don't badmouth competitors, just look and be better by selling yourself as 'professional'. Mag sign on truck doors. Sell how you're using best latest equipment therefore less downtime better quality job. Learn to say "Yes" and follow through. Don't make promises you can't keep. Keep every promise. Take all this into account and charge appropriately. Be on time every time. Rehearse a 2-minute introduction of yourself and your service. Tell everybody you see. Everybody. Hand out cards by the hundreds. Be enthusiastic. Don't smoke or chew when meeting with potential customer. Also don't cuss spit or scratch. Act like the professional you are. Heck, wear a nice shirt and tie at first meeting, change to work shirt, do job, change to nice shirt, drive off. Professional! Pride!
Customers will pay extra--read 'above local market for similar'--if they perceive a benefit for doing so. You've just got to explain what the benefit is for hiring you. Emphasize quality and performance and you can charge just about anything you want and be selective as to which customers you'll work for. Call and send a postcard to every customer thanking them for the job the very next day without fail. Make notes and remember facts about your customers (rose garden, kid in school, new puppy). Complement their garden, get a sack of squash, you can't use it all, pass it along to next customer, give credit to source, compliment garden to next customer, create a network that talks about YOU and how GOOD you are. ASK for introduction and references to next customer, ASK if you can use them as reference. On every job find ONE additional thing you can do for the customer--roll trash can to street, roll trash can back to house, move a pile of limbs, air up their car tire (you've got a compressor on board for your flats, right?). Smile smile smile.
If you do this for six months and you're dead serious about being sucessfull, you'll run your competion out of business.
Or you can be like your competitor doesn't return calls, drives dirty drippy truck, smells like old sweat and diesel, stained dirty tee shirt, shows up late or not at all, drinks beer while 'selling' the job, does half-ass job, bitches about how hot is and how he just can't seem to get ahead, has a tractor painted three colors and a semi-wrecked trailer, grinds out a cigarette on the customer's driveway, kicks their dog...you get the idea. And you can do better!
Post back and let us know how your process is working out. Follow these concepts and let us know when you start buying new Orange three times a year and become a small business force in your community.